Life and Medical Devices - Shi Zhilong 's Blog
To Contribute, Challenge, and Innovate.
Pages
Home
About Me
Google Scholar
Sunday, July 7, 2013
The New Product Development Decision Process
Philip Kotler's classic book "Marketing Management" gives a flow chart of the new product development decision process from idea generation to commercialization. This is a important reference for the product development.
No comments:
Post a Comment
Newer Post
Older Post
Home
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment