Sunday, May 5, 2013

Business Plan

As a R&D staff, I try to learn some more about business, market, management to know how the company runs everyday. It is certain to be benefitful to develop a new or innovative product from market need to prototype development, to manufactoring and quality managment, to sales. Finaly, I think how to write a business plan is a good way. 

I have invested in stock many year, known the basic economy knowledge and read many annual reports of listed companies. However, annual reports are mostly what have done in the company. Business plan is about what the company will do. Its main aim is  similar to the funding proposal wrote in the university, i.e. raising money.

However, it is than just raising money. As the funding proposal in the university, you need clearly what you to do and how the research should be conducted. When you write a business plan, it is important to know it is a chance to refine and detail the business strategies. By examinging the company from all perspectives, such as marketing, finance, human resource, and operations, you can make mistakes on paper rather than in the real world. So it is a plan that can be used to develop ideas about how the business will be conducted. What's more, business plan can be used to determine how well goals have been met when assessing a company's actual performance over time.

As the saying goes, If you fail to plan, you plan to fail.  Writing a good business plan cannot guarantee success but it can reduce the odds of failure when you are thinking through a business plan.


 The contens in a business plan normally includes:
  1. Executive summary
  2. Gerneral Company Description
  3. Products and Services
  4. Marketing Plan
  5. Operational Plan
  6. Management and Organization
  7. Structure and Capitalization
  8. Fiancial Plan



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